Greatest rebrand
Unifying the man, the myth, the magic
Putting the ‘Ho Ho Ho’ in holistic brand strategy
How do you rebrand an icon? When your client delivers to every country on Earth, brand consistency isn’t optional. We were engaged to develop a comprehensive brand platform for our newest client: Santa Claus. Unwrap the platform, and vote on Santa’s new brand identity.
ESSENCE
VALUES
Generosity
Reliability
Spirit
Benevolence
PURPOSE
To create a magical and wonderful festive season
VISION
A world full of hope, wonder, and human connection
PROMISE
A Christmas gift for all the nice children
POSITIONING
Santa Claus is the spirit of Christmas
PERSONALITY TRAITS
Heroic
Looks Like
Courageous / Bold
Sounds
Commanding / Assured
Noble
Looks Like
Redefined / Radiant
Sounds
Authentic / Inspiring
Hardworking
Looks Like
Resilient / Driven
Sounds
Grounded / Certain
Vote for your favourite concept
Sleighing the Suit
Who says nice guys finish last? With a twinkle behind those aviators, St. Nick rebrands festive spirit into high-end style, bringing warmth to the world with a wink and a waistcoat.
The Merriment Makers
Christmas isn’t a one-man show; it’s a symphony of pointed ears and big hearts. Witness the joyful hustle of a team that turns simple dreams into technicolour holiday reality.
A New Narrative
Petals of velvet, heart of gold. This is "Sant-Her," a stunning reimagining of a legend that swaps the suit for a silhouette of strength, blooming with kindness and commanding every room.
